Celebrating the NBL’s Female Game-Changers: NBL Media interviewed four women who are playing a significant role in promoting and recognizing the sport.
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Today, and every day, we recognize the influential role of women within the NBL family who are revolutionizing the sport.
In celebration of International Women’s Day, NBL Media interviewed four women from the League who are making significant contributions to the sport’s growth and visibility. They are also paving the way towards a future of gender equality.
Discover their insights on navigating the sports industry as women, their aspirations for the future, and more below.
Christine Finnegan, CEO of the Tasmania JackJumpers
What path led you to your role with the JackJumpers, and how does it feel to be one of the few women serving as a CEO in the NBL’s clubland?
“The journey has been incredible, largely thanks to the Tasmanian community. They’ve warmly welcomed the JackJumpers and me, aiding in my settling down here,” Finnegan shared.
In its third year, the club has cultivated a robust and community-oriented fan base, with Finnegan playing a crucial role in this achievement.
She joined the team as the General Manager of Commercial and Marketing in August 2020. She was later appointed as the sole CEO in September 2023, after a period of having an interim Co-CEO.
Finnegan’s background includes over 25 years of experience in the Australian sports industry, holding senior roles at various organizations, including Tennis Australia and Melbourne Storm.
“We need to see more women in CEO and executive positions in sports. It’s about making changes one woman at a time,” she emphasized.
How critical do you believe your role as CEO is in altering the landscape for women in sports in Tasmania?
“Having waited longer than many for this opportunity, I’m determined to ensure success in every aspect, particularly in elevating women and promoting diversity.
At the executive level, it’s crucial to have varied perspectives and gender diversity. It is something we’ve achieved at the JackJumpers,” Finnegan stated.
“Our executive team consists of three women and two men, creating a well-balanced environment of perspectives. While the success of the JackJumpers isn’t solely due to this diversity, it certainly contributes to our achievements.
My love for sports, making a difference, and fostering community has kept me dedicated to this industry,” Edser reflected.
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How do you feel about achieving a CEO position within the NBL and being acknowledged for your skills?
“It fills me with immense pride to see how far I’ve come and to be in my current role, especially as one of the only two female CEOs in the League alongside Christine Finnegan. It’s special and unique in our sporting League,” Edser remarked.
With significant experience, including positions with Auckland Tourism, The New Zealand Rugby Players’ Association, and Emirates Team New Zealand, Edser has established a noteworthy career.
She emphasized the value of her role and being recognized for her capabilities beyond gender labels, stressing the importance of being chosen for her expertise rather than just being a female CEO.
What has it been like for you as a woman in the sports industry?
“In my long career in sports, I’ve often forgotten that my gender is irrelevant to my work. I’m fortunate to have been in environments where I’m accepted, though I recognize this isn’t the case for everyone,” she stated.
“I don’t often dwell on being a woman in a male-dominated field. To me, I am simply Lisa, the CEO of the Breakers.
I don’t frame my experiences as a woman versus a man, but I am aware that my position might inspire others who see this role as unconventional for a woman.
“It’s crucial to understand that my gender did not secure my position; I was chosen because I was the best candidate; however, if my role can inspire others to pursue their goals, that fills me with pride.
“There’s always more to discover and achieve, which is thrilling, especially in a rapidly expanding sport like ours. We have great potential to enhance the League even further,” she concluded.
“I’ve been involved in the sports industry for over nine years. My initial step was as an administrative assistant at Equestrian Australia. I then transitioned to Melbourne to contribute to the Big Bash League with Cricket Australia and have been with the NBL for over five years,” Kirk shared.
In her nine-year tenure, Kirk has developed significant connections, highlighting the influence and support of successful women in her past and current roles. She emphasized the need for increased recognition of women in sports and their potential roles.
What has been your experience in promoting female representation in sports?
“In all the teams I’ve been part of, there has often been equal if not greater female representation, which could be attributed to the nature of my roles,” Kirk mentioned.
“I don’t see a barrier to entry for women in sports; rather, there’s a need to enhance awareness about the variety of roles available and where opportunities lie.”
What achievements stand out in your career journey?
“Leaving my comfort zone was intimidating initially, but I realized everyone feels the same apprehension. One of the highlights of my career was connecting with an inspiring mentor who is making significant strides in the AFL. That has been incredibly motivating,” Kirk reflected.
“From performing administrative tasks to having an influential voice within the NBL, the transformation has been remarkable, and I am genuinely proud of my progress.”
Can you describe your current role and its impact within the NBL?
“I’m currently part of the NBL’s Government Relations team, tackling various initiatives from securing event funding to enhancing tourism opportunities and crafting business proposals. I was drawn to managing the Pride portfolio shortly after joining, a cause I’ve always supported passionately but hadn’t had the chance to engage with professionally,” Penny explained.
Penny’s efforts have significantly shaped the League, notably leading the NBL to host its inaugural Pride Round. This achievement led to her nomination for the LGBTQ Ally of the Year at the 2024 Pride in Sport Awards.
Penny’s experience extends to previous roles with Tourism Victoria, Netball Victoria, and Cricket Australia.
What are your goals for enhancing female involvement in the NBL?
“We aim to boost female participation throughout the NBL, NBL1, and other related programs. My role involves scouting for new opportunities such as events, positions, and partnerships that can facilitate this,” Penny stated.
Reference
https://nbl.com.au/news/celebrating-the-nbls-female-game-changers