How to Apply for Sports Journalism Jobs Online

Are interested in sports journalism and want to pursue a career in the field. But where do you start? Applying for jobs in sports journalism can be tricky, but it’s definitely doable with the right approach. In this blog post, we’ll walk you through the process, from finding the right jobs to crafting an impressive application. So, if you’re ready to get started, read on!

Sports journalism jobs

What is the Job of a Sports Journalist?

A sports journalist has a few key responsibilities:

  1. Report on Competitions and Games: Sports journalists attend and report on athletic competitions ranging from local youth sports all the way up to major professional leagues. They describe the action, highlight key players and moments, and report final statistics and results.
  2. Conduct Interviews: Sports journalists regularly interview coaches, players, team executives, and other involved personnel before and after competitions to provide commentary and insight into the games.
  3. Breaking Sports News: When major events happen involving trades, signings, injuries, or other impactful news – sports journalists are responsible for reporting and analyzing these developments quickly for their audiences.
  4. Write Features: In addition to game reporting, sports journalists also write in-depth feature stories by developing interesting profiles on lesser known athletes or providing behind-the-scenes access to fans.
  5. Appear on Broadcasts: Whether TV, radio, or web broadcasts – sports journalists often discuss recent results, preview upcoming matchups, debate hot topics, and provide their commentary and opinions on the latest issues.

How to Apply for Sports Journalism Jobs Online

Here’s a step-by-step guide to navigate the online application process:

1. Refine your online presence:

    • Build a strong portfolio website: Showcase your best writing samples, multimedia projects, and awards. Ensure it’s mobile-friendly and easy to navigate.
    • Optimize your LinkedIn profile: Tailor your profile to highlight your sports journalism experience, skills, and accomplishments. Include relevant keywords and endorsements.
    • Be active on social media: Engage with sports communities, share insightful commentary, and build your network. Twitter is a popular platform for sports journalists.

2. Identify target job boards and websites:

  • General job boards: Leverage platforms like Indeed, LinkedIn Jobs, and Glassdoor to search for sports journalism openings. Use relevant keywords like “sportswriter,” “sports reporter,” or “sports content creator.”
  • Specialized sports job boards: Explore niche platforms like,, and MediaShift to find targeted opportunities.
  • Follow sports publications and teams on social media: Stay updated on job openings they announce through their social media channels.

3. Craft compelling cover letters and resumes:

  • Tailor your cover letter for each job: Highlight relevant skills and experience mentioned in the job description. Showcase your passion for the specific sport or publication.
  • Quantify your achievements: Use numbers and data to demonstrate the impact of your work. For instance, mention website traffic growth or social media engagement you generated.
  • Keep your resume concise and visually appealing: Stick to one or two pages, and use clear formatting to make it easy to read.

4. Prepare for online interviews:

  • Research the company and interviewer: Familiarize yourself with their work and areas of interest. Prepare insightful questions to demonstrate your genuine interest.
  • Practice your answers to common interview questions: Anticipate questions about your experience, skills, and salary expectations. Practice your responses in front of a camera or mirror to refine your delivery.
  • Set up a professional interview space: Choose a quiet, well-lit location with a clean background. Ensure your equipment functions properly and internet connection is stable.

5. Follow up after the interview:

  • Send a thank-you email within 24 hours: Express your appreciation for the interviewer’s time and reiterate your interest in the position.
  • Stay connected online: Continue engaging with the company and industry on social media to stay on their radar.

Requirements to Become a Sports Agent

Here are the key requirements to become a sports agent:

  • Education:

There are no formal education requirements by law but most sports agents have at least a bachelor’s degree in a relevant field like sports management, business or law. Majoring in a discipline like communications, marketing or finance is also valuable professional background.

  • Licensing & Certification:

Agents are regulated on a state-by-state basis in the U.S. Most states require taking a certification exam such as the Sports Agent Responsibility and Trust (SPARTA) test as part of the application process for a license.

  • Experience:

Internships at marketing agencies or shadowing an existing agent during college is great work experience for aspiring candidates. Having professional sports industry relationships to leverage like former coaches, players or executives can also help fast track you in the field.

  • Legal Knowledge:

Player contracts and negotiation procedures can be complex so having a general grasp of standard terms as well as labor union agreements like collective bargaining is vital. Continuing education on recent cases having an impact on these agreements is also expected.

  • Negotiation Skills:

Navigating intense back-and-forth conversations around compensation requires fearlessness, quick-thinking, compromise and unwavering confidence. Mastering the art of negotiation early is necessary to become an adept agent.

  • Industry Connections:

Creating strong bonds with scouts, franchise team decision makers like general managers and knowledgeable reporters that can tip off an agent about emerging talent or trade rumors in real-time is invaluable. Network aggressively.

  • Passion for Sports:

At the foundation is a genuine excitement for helping talented athletes achieve their potential. The most effective and ethical agents have their client’s best interests at heart first before profit or visibility motivations.

What is the Highest Salary for a Sports Journalist?

The highest salaries for sports journalists typically go to on-air broadcast talent or executive editors at major national sports media outlets like ESPN who can earn over $1 million. However, most everyday sports reporters and columnists for regional newspapers and websites make between $50,000-$75,000 annually.

Top Sports Journalism Companies Hiring Now

Here are 5 of the top sports journalism companies hiring for various roles right now:

  1. ESPN The worldwide leader in sports has open positions across multiple content verticals including NFL, NBA, MLB, esports, and college sports. Current job titles range from analytics reporter to photojournalist.
  2. CBS Sports With openings centered around emerging betting and fantasy verticals, CBS Sports needs writers, editors and multimedia producers to fuel these high-growth areas.
  3. NBC Sports Their regional networks need digital reporters to cover local professional and college teams by producing written, podcast and video-based coverage from press conferences, practices and games.
  4. The Athletic Known for in-depth longform stories and investigative journalism, The Athletic is recruiting sports reporters heavily in major hub cities to dive deep into hometown team storylines.
  5. Bleacher Report The viral sports media disrupter is hiring social media managers, NFL analysts and MLB writers to continue delivering highly shareable hot take content to their digitally native millennial and audiences.


Applying for online sports journalism jobs can be challenging, but it’s worth the effort. By following the steps outlined in this blog post, you can put yourself in the best position to land your dream job. Remember to stay positive, be persistent, and put your best foot forward. With the right attitude and approach, you can make your mark in the world of sports journalism.

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